E-Marketing refers to the application of marketing principles and techniques via electronic media i.e. the Internet. It’s a means of branding your company online. Whether using direct or indirect marketing elements, there are many different avenues that you as a business owner can take to connect your business with customers.

Here are a few options that CKCG offers:

Newsletters: We provide customized web pages designed to appear inside an email; an economical alternative to the high cost of printing and postage.

E-Mail Marketing: Direct, personal and focused on a target audience, e-mail marketing is extremely cost effective. This is a great means of communicating with prospective customers as a form of website promotion or advertising. Allows potential customers to learn more about your products/services and allows existing customers to get better acquainted with your company.

Blog Set-Up/Design: Blogs are fast and easy to create and maintain. As they become more mainstream and widely read; they draw a wide and attractive demographic. Blogs are search engine friendly and are the perfect platform for increasing your online exposure. CKCG will not only set-up/install a suitable blogging application for your site but we will also design a blog that complements your website and company. If you don’t feel like you have the time for blogging, CKCG has a talented team of bloggers, SEO writers and other internet writing professionals.

Company Social Network: We’re sure you’re well acquainted with the online phenomena of Facebook and Myspace. These mega social networks are the ultimate marketing tools. CKCG can help design a company social network for your business. This allows your customers, visitors, random passer-bys to come together and link with one another through your company. One person tells their friend about your social network, they tell another friend who tells a friend.

Since there are so many ways to market your company online through e-marketing, it’s a good idea to track and record your campaigns to see which ones are most effective. CKCG utilizes the most up-to-date and effective tracking tools for our client’s campaigns. We compose regular reports for our clients in order to help them make the most effective marketing strategy decisions.

Here are just a few benefits of E-Marketing:

• Reduce costs of electronic/paper media
• Increase response time between company and visitor
• Ability to measure and collect accurate data